The M.S. in Business Data Analytics will prepare you to enact data-driven decisions and analysis strategies using an ethical, effective, efficient and compelling approach in your organizations and communities.

The MSBDA will expose you to analytics in various contexts (e.g., human resources, health care, banking, finance and marketing) relevant to the ever-changing global market. You will learn the fundamentals of business analytics, statistics for business data analytics decision making, big data management, operations analytics, predictive analytics, marketing analytics, business intelligence, and project management.

• Articulate the value of business data analytics in informed decision-making to achieve organizational goals.

• Apply ethical business data analytics practices in operational and managerial decision-making.

• Assess analytic strategies for data-informed decision-making across varied business
  contexts to build data literacy skills.

• Apply analytical methodologies to gather insights via data access, production
  transparency, and analytical transparency to inform decision-making.

• Apply quantitative reasoning using descriptive, predictive, and prescriptive analytics,
  forecasting, and statistical methods to identify organizational opportunities or solve problems.

• Communicate actionable insights to inform stakeholder decision-making via a compelling narrative.

• Produce solutions or strategies using accepted analytics practices and relevant tools to improve organizational performance.