This 36-semester hour Master of Science degree in Consumer Behavior and Decision Sciences is an applied behavioral research degree driven by industry and public sector demand for actionable insights into human behavior. The degree prepares students to pursue marketable careers in applied behavioral research (e.g., Consumer Insights Manager, Market Research Analyst, Marketing Manager, Sensory Scientist, and Behavioral Scientist). Graduates will be able to assess consumer (broadly defined) preferences (insights) using a variety of traditional and emergent research methodologies and turn those insights into actionable strategies using quantitative/qualitative decision making.   

Graduates of the Master of Science in the Consumer Behavior and Decision Sciences program will be able to:

• Determine the best research methodologies to employ in order to gain robust consumer insights

• Turn consumer insights into actionable recommendations through the application of appropriate analytic techniques

• Effectively communicate consumer research to diverse audiences

• Innovate consumer research.